Fluff at Bow

Join us for a week full of Fluff-tastic events, food, drinks, and more around the market!

Fluff Night Market

Presented by Tiny Turns Paperie & Upstairs at Bow

Join us for our annual Fluff Festival Night Market as we celebrate all sorts of Fluff stuff and Union Square's 19th year of Fluff Festing! We'll have the first chance to purchase the 2024 Fluff Festival Official Merch, new Fluff art by local artists, and enjoy a first taste of this year’s flufftastic Bow Market food and drink specials.

Visiting Artists Include:

Fluff Specials at Bow

Available 9/18-9/22

  • Tiny Turns Paperie will have Fluff themed blind bags, free fluff temporary tattoo with purchase (available all week)

  • maca boston will have Fluff macas! (6 flavors: s’mores, choc pb s’mores, miso caramel fluff, key lime pie, fluffernutter, whoopie pie) + s’mores macaron stuffed cookies + s’mores macaron croissant (Weds night market only), fluffernutter macaron croissant (Saturday only)

  • Hot Box will have Nutella Fluff melt on housemade milk bread (available all week)

  • Saus will have Homemade Sweet Potato Chips with Strawberry and Fluff Dip (available on Wed + Sat)

  • Carolicious will have Fluff, Nutella and Strawberries Arepa (available on Wed + Sat)

  • Taquisimo will have Churros with Fluff (available on Wed - Sat)

  • Remnant Brewing will have ‘The Great Kerfluffle’ stout, Fluffertini, and add whipped Fluff topping for any cafe drink

  • Buenas will have Fluffer-Nutter Hot Dog (Wed only) and Fluff Chocolate Chip Cookie Empanada w/ Salted potato chip crust (Saturday only)

  • Nook will have Fluff Punch (available all week) and canned Fluff Cocktails in flavors Strawberry Fluff and Fluffernutter (Saturday only)

  • Upstairs at Bow is having a Affogato Fluff-tacular Sundae Bar! They've teamed up with Nook & Far Out Ice Cream to build your perfect sundae with rainbow of toppings and loads of Fluff! Feeling adventurous? Add a boozy twist with amaro or bourbon. (Saturday 4pm)

  • Homebody General will have fluff stickers, fluff pins, fluff mini prints (available all week)

  • Elena's Bakeshop at Nibble Kitchen will have Nutella Morning Bun with Brûléed Fluff (Saturday only)

  • Southern Pines Diner Car will have a fluff, peanut butter, bacon, chili honey & pickled red onion grilled sandwich, a grilled peanut butter & fluff, a grilled strawberry & fluff (available on Wed + Sat)

  • Nagomi Bento will have Fluff Matcha Pudding and Fluff Hojicha Ice Tea (available Wed-Sat)

  • Lexie Butterfly Vintage will have ‘Can't Get Enough Fluff’ Pins (available all week)

Fluff Fest Drag Trivia

Wednesday, September 18th at 7pm

Get ready to sashay into a night of pure fierceness and fluff at Upstairs at Bow for Drag Trivia extravaganza!

This year’s theme, "Somerville Over the Rainbow: There’s No Place Like Fluff," means they’re turning up the glitter and glam to the max with our out of this world host Tara Dikhof, Fluff cocktails from Bow Market's Nook, and Fluff themed trivia including all things Fluff.

Grab Fluff food special's from around Bow Market from dinner and bring them into trivia. So snatch grab your squad, slip into your most outrageous rainbow fluff outfit for this unforgettable celebration of Fluff Fest! Grab tickets now.

Fluff Micro-Museum by Sarah Dudek

Opening night is 9/18 at the Fluff Night Market! Mico-Museum will run until September 30th.

A Marshmallow Fluff Micro-Museum is coming to Bow Market! The one and only Sarah Dudek is designing a 163sq. foot museum on Bow’s second floor. Sarah is planning to present 4 unique exhibits, a view-master tour of little-known Fluff facts, an incredibly small gallery of Fluff Fan Art, the results of a startling Fluff experiment, a screen print-your-own-souvenir station, and, of course, a museum gift shop. ⁠

2024 Fluff Festival - Somerville Over the Rainbow, No Place like Fluff

Saturday, September 21st from 2-6pm

Join for a full day of Fluff fun this Saturday (rain date 9/22) from 2-6pm. Bow Market will be activated with Fluff-tastic activities, food & drink specials, and more all day & evening!

What the Fluff? A Tribute to Union Square Innovation is a madcap festival honoring the invention of Marshmallow Fluff, returning for its 19th year to the delight of Fluff enthusiasts from Greater Boston and beyond. It celebrates Somerville’s proud tradition of innovation with live music, fluffalicious feasts, sticky games, zany happenings, and much more. Presented by  Union Square Main Streets and the Somerville Arts Council.

Carlie Febo